INTERNET MARKETING:
Should you be shifting your ad dollars?
The Internet is Today’s No. 1 Resource in exposure and results. If you want to see your business flourish in today's economy, you've got to begin embracing the advertising benefits that the internet offers. Of course, we are a little bias, so don't take our word for it. Here are what some industry experts have to say:
“Internet advertising will soon surpass TV, radio and print media.”
– CNBC News
“92% of California population earning over $40,000 annually use the internet on a regular basis.”
– Public Policy Institute of California
"Perhaps the most interesting trends are in the use of the Internet. Exactly half of the respondents use the Internet to find a phone number– up from 37% last year. Telephone directory usage continues to decline – falling from 29% to 23%. When asked where the respondents get 'most of your news/information,' television (35%) was first and the Internet was second. Newspapers (including www.MyDesert.com) was third at 24%. In 2008, Newspaper was first with 34%. Internet was at just 18% one year ago.”
– Scott Kinear, CEO of Kinear Communications, The Public Record, 2/10/09
“266 million Americans are online.”
– Internet World Stats
“Consumers are 50% more likely to be influenced by blogs and emails than by radio or TV advertising.”
– Entrepreneur Magazine
– Entrepreneur Magazine
“$45 million from the total of $55 million was raised by Barak Ombama online without hosting a single fundraising event.”
– USA Today
– USA Today
“But the Web audience is growing at a great clip, while print circulation is not. And online revenues are growing faster, too...If the trend continues, there's little doubt that...online becomes the main business."
– Bill Keller, NY Times Executive Editor
